Wednesday 13 October 2010

Mini Assignment Part 2

ASA

What is their full name?

Advertising Standards Authority

Who do they regulate? Which areas of the media?

The ASA are the UK’s independent regulator that regulates in advertising across the media industry.
The areas of the media includes: Television, Internet, Sales Promotion and Direct Marketing.

Are the regulatory or self- regulatory?

In the UK the advertising regulatory system is a mix of regulatory and self regulatory. The reason for this is because the self regulatory is for non-broadcast and the regulatory is for broadcast advertising.

ASA ensure that advertisements are legal, honest and decent this is by applying advertising codes.
Nearly 2,500 advertisements were changed or taken off in 2008 thanks to ASA with a range of effective sanctions and with the help of the advertisers who agreed with their decisions.

NUJ

What is their full name?

National Union of Journalism

Who do they regulate? Which areas of the media?

NUJ are an active campaigning organisation in search of improving the pay and conditions of members and working towards protecting and promoting media freedom, professionalism in all media around. Members who work across the whole industry are called staffers, freelances, writers and reporters, editors/ sub editors, photographers and illustrators. Members who work in broadcasting, include newspapers, magazines, books in public relations and in a variety of new media.

Are the regulatory or self- regulatory?

National Union of Journalism is self-regulatory.

The NUJ believe that together their stronger as a company, that together they can make a difference. Some examples are they offer, a committed and campaigning voice for pay and conditions, Protection at work and Free expert legal advice.

PCC


What is their full name?

Press Complaints Commission

Who do they regulate? Which areas of the media?

The PCC is designed to deal with complaints about content made my editors of newspapers and magazines (this also includes their websites.)





Are the regulatory or self- regulatory?

The PCC are an individual self regulatory body.

Industry standards tend to be high by training journalists and editors, and work
behind the scenes to prevent harassment and media interference. They can also provide pre-publication advice to journalists and the public.

Criminal Law and Civil Law- What are the differences between these?

The difference between Criminal law and Civil law is that, Civil law disagreement between people, companies and other organisations. For example if another person or a business is sued or even is someone files a lawsuit against another person, the case will end up in a civil court. This differs from Criminal Law as criminals who commit a crime is considered to be wrong, misleading individuals or even to a society as a whole is in other words unacceptable. A criminal justice system is the device in which actions are taken to deal with people who are suspected to committing crime. The system therefore refers to the process from an investigation of the suspected crime and if found guilty, and conviction and sentence in a criminal court.

Health and Safety- What H&S checks would you make before a photo shoot?

In the studio, would need to make sure that the backdrop used in securely taped down at the ends so that no-one trips or falls over the corners.
On location, would need to make sure that the location is safe to be in so that no accidents occur.
If any props or costumes are used in both location and studio and that they may be heavy that they are carefully handled so that no injuries occur.
If heavy equipment needs to be moved out of the way on location or studio, make sure there is enough people are about to help move it.
If any lighting is used during a photo shoot make sure that it is correctly set up.

Copyright- What is copyright? What can you actually copyright and How does this protect you as the author of text or images?

Copyright is the restricted rights that is decided to the author or a creator of an original piece of work. This includes the right to copy the work, handout and adapt the work.

The products that you can actually copyright usually consist from authors who write books, magazine articles, music labels, images and films. In some cases people who research and then broadcast it on the internet, that is their original piece of work, so there if people us their work or write word for word then its copyrighting that person work.

As an author, this protects them by them copyrighting there images they might upload to the internet, so if people researching are the topic the images may come under then they can not use the images as they have been created by another author, this also applies to music artists who copyright their music so that no other artist can copy their soundtrack or lyrics, without their permission.

Libel Law- What is defamation? What is libel? What is slander?

Defamation

This is when someone makes up a fake claim or story about someone else that could effect their reputation.

Libel

This is when a statement is written or made permanent. This could be wrote in a newspaper article, on the television or broadcasted on the radio, through an email or even posted on a website.

Slander

Slander is when a statement or claim is spoken out loud or it could be an action or gesture made.

Data Protection- What is the Data Protection Act?

The Data Protection Act is a UK Act of Parliament, where is defines UK law which processes data on identifiable living people. Its the main legal responsibility that governs the protection of personal data throughout the UK. However the Act is known for not mentioning privacy, which provides a way in which individuals can control information about themselves.

Ethnics

Ethnics are a group of people that share a common and individual tradition. Being a member of a certain ethnic group, belonging to a national group by culture or legacy however they reside outside its national boundaries. Members of a particular ethnic group, particularly those who maintain the language of the group.

Job Vancancies
These events are all ones that we are unable to cover with our existing teams of photographers and so we are looking to sell them to other photographers. They are all events that we have either covered previously, or the clients do not wish to use other photography companies they have had in the past.

All of the events meet our criteria where we "vet" them to ensure that they will be profitable, you will also be the only photographer who will be authorised to sell photos, so there will be no competition. There is one major event company that take on lots of bookings and then cancels on the client at short notice and so we pride ourselves on not doing this - once we have booked a job we honour that booking. In fact some of the events advertised are larger and almost certainly more profitable than the ones we have taken ourselves, but at the end of the day we will have happy clients who will come back again next time.

Because all our existing photographers are already working, all our equipment and sales people will be also. That is why we are offering the events on a self employed basis, However I strongly suggest that you work as part of a team of photographers and sales people as one person alone will not be able to do everything succesfully.

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